When the clock struck midnight on January 15th, 2016 and we rolled into a new year, LCCSWEB entered its 20th anniversary year. As our agency reached that milestone, we wanted to pause and reflect a bit on the past and what it means for our future.
Looking back, so much has changed in the technology and marketing landscape. When we started the firm, there was no such thing as Google. Twitter was certainly not around. Facebook founder Mark Zuckerberg was probably in the fifth grade. There were no mobile phones or text messages. But we ventured out into the digital world anyway. Our first major project was launching the first website for Commonwealth – Trading.com in 1995 and it still represents something important to us. We started building Real Estate and Commercial Databases before Homes.come and Realtor.com were even a dream. Clients from Hilton Head Island Remax flocked to get our new software and implement the info into their websites. Now we offer a broad array of website services. Look through our services and portfolio and call us when you are ready to start or redesign your next website project.
Things that make you a great web developer and graphics designer. LCCSWEB we prctice what we preach. Here is a brief 10 steps to a great design plan. Call us for your next webventure. Prices to fit any budget most sites under $500. Some as low as $100 Call 252-503-7119
Good web design always caters to the needs of the user. Are your web visitors looking for information, entertainment, some type of interaction, or to transact with your business? Each page of your website needs to have a clear purpose, and to fulfill a specific need for your website users in the most effective way possible.
People on the web tend to want information quickly, so it is important to communicate clearly, and make your information easy to read and digest. Some effective tactics to include in your web design include: organising information using headlines and sub headlines, using bullet points instead of long windy sentences, and cutting the waffle.
In general, Sans Serif fonts such as Arial and Verdana are easier to read online (Sans Serif fonts are contemporary looking fonts without decorative finishes). The ideal font size for reading easily online is 16px and stick to a maximum of 3 typefaces in a maximum of 3 point sizes to keep your design streamlined.
Principles of effective web design_Serif vs Sans Serif Typography
A well thought out colour palette can go a long way to enhance the user experience. Complementary colours create balance and harmony. Using contrasting colours for the text and background will make reading easier on the eye. Vibrant colours create emotion and should be used sparingly (e.g. for buttons and call to actions). Last but not least, white space/ negative space is very effective at giving your website a modern and uncluttered look.
A picture can speak a thousand words, and choosing the right images for your website can help with brand positioning and connecting with your target audience. If you don’t have high quality professional photos on hand, consider purchasing stock photos to lift the look of your website. Also consider using infographics, videos and graphics as these can be much more effective at communicating than even the most well written piece of text.
Navigation is about how easy it is for people to take action and move around your website. Some tactics for effective navigation include a logical page hierarchy, using bread crumbs, designing clickable buttons, and following the ‘three click rule’ which means users will be able to find the information they are looking for within three clicks.
7. Grid based layouts
Placing content randomly on your web page can end up with a haphazard appearance that is messy. Grid based layouts arrange content into sections, columns and boxes that line up and feel balanced, which leads to a better looking website design.
8. “F” Pattern design
Eye tracking studies have identified that people scan computer screens in an “F” pattern. Most of what people see is in the top and left of the screen and the right side of the screen is rarely seen. Rather than trying to force the viewer’s visual flow, effectively designed websites will work with a reader’s natural behaviour and display information in order of importance (left to right, and top to bottom).
Principles of effective web design_F Layout
9. Load time
10: Mobile friendly
It is now commonplace to access websites from multiple devices with multiple screen sizes, so it is important to consider if your website is mobile friendly. If your website is not mobile friendly, you can either rebuild it in a responsive layout (this means your website will adjust to different screen widths) or you can build a dedicated mobile site (a separate website optimised specifically for mobile users).
Mobile Friendly Web Design
It is easy to create a beautiful and functional website, simply by keeping these design elements in mind. Have you got a website design that needs reviewing or optimising? Or perhaps, you are planning a website and you are looking to get the design right from the ground up. Either way, these principles of effective web design can help your website be more engaging, useful, and memorable for visitors.